About

Augmented Reality Event (ARE), at its 3rd year is the world’s largest conference dedicated to the augmented reality industry, will be held at the Santa Clara Convention Center, on May 8-9, 2012.

Start-ups, developers, mobile and hardware companies along with organizations within entertainment, media, education, healthcare, government, tourism, and many more, will gather to evolve this hot technology into a productive, sustainable and entertaining new medium. ARE will include more than 30 sessions organized into business, technology and production tracks, designed to address topics such as:

• the augmented reality market today and in the future,
• latest augmented reality innovations, engines and tools,
• showcases and postmortems of landmark augmented reality projects
• how to fund and build a successful augmented reality start up,
• how to leverage augmented reality to advance your brand, attract and keep your customers, and
• how to build successful campaigns and products that will delight users.

Industry luminaries will deliver inspiring Augmented Reality keynotes; the exhibition floor will showcase the leading Augmented Reality companies and products and will offer a fantastic opportunity for networking to help boost the fledgling industry. Last year’s successful activities such as the ARt Gala, AR Start up launch pad, and The Auggies (best AR demo award) will return to delight event participants.

This year, we are introducing a session: Augmented Future - 5 ground breaking augmented reality ideas that will change the world (ignite style.)

ARE is currently accepting submissions for speakers, demos, roundtables, and sponsors and exhibitors.

“Augmented Reality is already transitioning from a gimmick to a major new tech sector,” said Ori Inbar, event co-chair of ARE. “Backed by the leading augmented reality companies and passionate industry leaders, ARE will be a “don’t-miss” event with valuable content focused on the latest innovations, business models and how to successfully bring augmented reality to the market.”

The event is backed by leading global Augmented Reality companies and the ISMAR committee, and is sponsored by top tech companies.

Learn more about Augmented Reality Event and its organizers at www.augmentedrealityevent.com and stay up to date with the latest developments by following @arealityevent on Twitter, and facebook page atwww.facebook.com/augmentedrealityevent

ARE chairs include:

  • Ori Inbar, author of the popular AR blog, Games Alfresco, and co-founder and CEO of Ogmento - developer and publisher of mobile augmented reality games;
  • Tish Shute, technologist and founder of Ugotrade - a leading blog focused on augmented reality and the future of mobile social communications;
  • Chris Grayson, Director of Digital at Humble – The world’s first Mobile Application Studio.

The Augmented Reality Consortium, a group of individuals and organizations who are actively involved in pioneering augmented reality research, application, design, and theory is also supporting development of ARE.