Here are select quotes:
“The whole point of AR is to see things from a different point of view…How can there be a more powerful art form than one that actually changes what you see?”
“Augmented Reality will be one of the things that fundamentally define the 21st century”
“Doctor: My dear friend, only the gods see everything. X: My dear Dr., I  am closing in on the gods…”(From “The Man with the X-Ray Eyes” movie)
“You guys are going to put it together…and then everybody is going to be like, oh my god we are freaking naked, all this information about me is out there…I had security through obscurity, but not anymore…”
“The internet allowed us to think with shared memory…Augmented Reality will allow us to see with shared eyes.”

The Augmented Reality Event 2010 – Seeing – Keynote by Jesse Schell

Will Wright’s speeches are always fascinating – and this one ranks way up there as one of his best:

Augmented Reality can make us more aware of our immediate environment rather than distract us from it…there is value in proximity information…tap into the collective commune memory…full situational awareness is what I am dreaming of…

The Augmented Reality Event 2010 – Keynote by gaming legend Will Wright from Ori Inbar on Vimeo.

Coming up more augmented reality goodness from the Augmented Reality Event 2010…

Special thanks to our 90 speakers from 40 augmented reality companies, our exhibitors, sponsors, and above all – for Qualcomm.

For those who weren’t as fortunate, and couldn’t join the event – here are some of the highlights.

Bruce Sterling’s keynote (aka the prophet of the augmented reality industry) opened it up with a bang:

“It’s 9 am in the augmented reality industry…without vision people perish…it’s your chance to bake a big pie before you start slicing it up…it’s time for you to get dressed…good luck to you, I’ll be watching you”

The Augmented Reality Event: Bruce Sterling’s keynote from Ori Inbar on Vimeo.

More later…

It’s so great to see practically EVERYBODY in the augmented reality world at the same physical location.

Almost 400 people have already registered – and walk-ins are most welcome!

Come and register at the event itself. We will honor your discount codes.

A few last minute changes to the schedule are recorded on the schedule-at-a-glance on the Schedule page.

Looking forward to a great event.

I ARE here!

If you are planning to attend – consider it as 15 minutes of really fun homework for the event.

Enjoy!

I bet they will blow our minds next week!

The 2 day event will feature multiple general sessions for all attendees (in turquoise) and 3 parallel tracks for Business, Technology, and Production.

Speakers and times may vary.

If you are interested in participating in any of these activities – let us know today!

1) “Startup Launch pad” – Five AR startups present their business models and products in front of an expert panel: VCs, Entrepreneurs, and industry luminaries – hosted by a major media outfit. Winner receives: “ARE Best startup prize” (to be announced.) Submit your proposal here and add: “Startup Launch Pad” in the title.
2) “The Auggies” – Teams get 5 minutes each to present on stage and compete for the coolest live AR demo. A panel with Bruce Sterling, Jesse Schell, Mark Billinghurst and a Jay Wright, will comment on the demos – American Idol-style. Winners will be determined by the audience and receive the prestigious “Auggies Award.” (to be announced.) Submit your proposal here and add “Auggies” in the title.
3) ARE Press Conference – If you are planning to announce a new product or service – secure your spot in the press conference that will kick off the event. Submit your proposal here and add: “Press Conference” in the title.
4) Exhibition and Sponsorships – A small number of booths is still available in the exhibition hall ($995 for 10′x10′). Grab them while they last!

Don’t wait, register Today!

San Francisco, CA March 15, 2010 — Augmented Reality Event (ARE), the first commercial event initiated by industry leaders dedicated to the business of augmented reality, is now accepting registrations for the June-2-3 conference at Santa Clara Convention Center.

Confirmed speakers for ARE2010 include experts on the cutting edge of augmented reality, presenting sessions perfect for startups, investors, mobile companies, and developers as well as clients in entertainment, media, education, healthcare, government, tourism, etc,– anyone looking to leverage augmented reality to drive their businesses.

“We have quickly lined-up the strongest bench of industry experts ever to gather on the topic of advancing augmented reality,” said Sean Lowery, event director of ARE. “The impressive line-up is creating a stir and attracting registrants from around the world to the AR event of the year.”

In addition to AR prophet Bruce Sterling and gaming legend Will Wright, ARE has secured notable presenters for more than 30 sessions organized into business, technology and production tracks. Attendees will have the opportunity to present ideas to a panel of investors and attend an ARt Gala, were the audience will participate in live ARt performances with leading industry companies and artists.

Fantastic speakers have already submitted their proposals that address various audiences: business oriented personnel, developers & programmers, and producers & clients - looking to leverage augmented reality to drive their businesses.

Do you have a product, service, or expertise that would interest any of these audiences?

The deadline for submitting a proposal has been extended to February 26th at midnight (PST).

So, hurry up – there are still a few open speaking slots - submit your proposal today!