Call for Proposals Extended: The Augmented Reality Event

Posted on Feb 18 in are2010 by Ori

The first commercial augmented reality event (are2010) initiated by AR insiders, is extending the deadline for submitting proposals for talks, demos, and roundtables.

Fantastic speakers have already submitted their proposals that address various audiences: business oriented personnel, developers & programmers, and producers & clients - looking to leverage augmented reality to drive their businesses.

Do you have a product, service, or expertise that would interest any of these audiences?

The deadline for submitting a proposal has been extended to February 26th at midnight (PST).

So, hurry up - there are still a few open speaking slots - submit your proposal today!

Who Should Attend are2010 (the Augmented Reality Event) in Santa Clara, CA June 2nd & 3rd, 2010

Posted on Feb 03 in are2010 by Ori

Over the last 2 years we have seen growing interest in Augmented Reality in various events - panels, dev camps, meetups - and many more. Due to growing demand for knowledge and expertise in augmented reality (AR), a group of AR industry insiders, backed by the AR Consortium have put together the first commercial event dedicated to advance the business of augmented reality.

How is are2010 different from ISMAR previously touted as the “World’s best Augmented Reality event”?

Well, ISMAR is still the best AR event for the scientific community. If you want to learn about (or present) the latest advancements in AR research - you should be in Seoul this October for ISMAR 2010. However, for the rest of us, who wish to take advantage of AR in practice, in the commercial world, and build a business around it - there was a gaping hole. That is, until now. Meet the Augmented Reality Event.

Who’s this event for?

For established and start up AR companies

For established and start up AR companies (such as Total Immersion, Metaio, Acrossair, Ogmento, Circ.us, Mobilizy, Layar, Zugara, Neogence, whurleyvision, Chaotic Moon Studios, and many more) - are2010 is a stage to showcase their products and services; a venue to form partnerships, learn about latest innovations, and most importantly speak with clients. Bruno Uzzan, CEO of Total Immersion will wow the audience with a cutting edge augmented reality show; Peter Meier, CTO of Metaio, will speak about his companies latest products. Early stage startups and individual developers will receive guidance from Cole Van Nice (Chart Venture Partners) for how to build a successful company in the AR space, including raising funding (from VCs that actually invest in AR), licensing technology and IP, legal aspects, forging partnerships, etc. Christine Perey will speak about the scope of the mobile AR industry today and it’s growth trajectory.

For Developers

are2010 is a window into the latest AR algorithms, engines and programming tools. Learn from case studies and post mortems delivered by experienced developers from the leading companies in the space. Blair MacIntyre, director of the GVU Center’s Augmented Environments Lab at Georgia Tech, will speak about his experience with tools and technologies while developing augmented reality games. Daniel Wagner, one of the leading mobile AR researchers in the world, will bring developers into the wonderful world of mobile AR. Patrick O’Shaughnessey, which has lead the development of more webcam-based AR campaigns than anyone else I know - will share his knowledge of what works and what doesn’t. Mike Liebhold, Distinguished Fellow at the Institute for the Future , will speak about Technology foundations of an Open ARweb. Gene Becker, co-founder of AR DevCamp, will dive into augmented reality and ubiquitous computing, and Sean White, a pioneer in Green Tech AR will suggest concrete examples of how AR can help save the planet

For Mobile, Hardware, and Platform companies

For Mobile, Hardware, and Platform companies (such as Vuzix, Nokia, Qualcomm, Intel, Qdero, Microsoft, Google, Apple etc.) are2010 consists of a captive audience to launch and showcase their latest devices, processors, AR glasses, sensors, etc. The best collective minds of the AR commercial world will be onsite to articulate the market demand characteristics and help influence the design of future hardware.

For clients and agencies

In entertainment, media, publishing, education, healthcare, government, tourism, and many more are2010 offers everything you need to know about AR how to leverage augmented reality to advance your brand, attract and keep your customers, and how to build successful campaigns and products that will delight users, including postmortems of landmark augmented reality projects.

Jarrell Pair, CTO and a founder of LP33.tv, will speak about “Augmented Reality in Music Entertainment: Then and Now”, Brian Selzer, co-founder and President of Ogmento, will deliver a crash course for clients and agencies about how to leverage AR in marketing campaigns. Marshal Kirkpatrick, lead blogger for ReadWriteWeb, will share the results of his AR survey collecting feedback from dozens of AR developers and their experience in delivering AR campaigns and apps. Kent Demain, designer of the visual effects in Minority Report, will open our minds with the talk: “Taking Hollywood visual effects spectacle out of the theatre and into your world”. And of course…

For any AR Enthusiast

Are you an AR Enthusiast? If so, you’re going to feel like a kid in a candy store at are2010, with a soon-to-be unforgettable keynote by Bruce Sterling, demo gallery, exhibitors from leading companies, artists installations from AR artists such as Eric Gradman and Helen Papagiannis, and many more surprises.

If you are into Augmented Reality - are2010 is the one event you should attend this year. Want to join us? Click here to register!

Bruce Sterling To Keynote are2010

Posted on Jan 19 in are2010 by whurley

Bruce Sterling to Keynote First Commercial Augmented Reality Event June 2 & 3, Santa Clara Convention Center

Call for additional speakers at industry’s first global event now open

SAN FRANCISCO, January 19, 2010 - Augmented Reality Event (ARE), announced today that the first global conference dedicated to advancing the business of augmented reality will be held at Santa Clara Convention Center, June 2 - 3, 2010. The activities will be kicked off by a highly anticipated keynote from the “augmented reality prophet,” world-renowned author, futurist, editor and critic, Bruce Sterling.

Start-ups, developers, mobile and hardware companies along with organizations within entertainment, media, education, healthcare, government, tourism, and many more, will gather to focus on evolving the much hyped technology into a productive, sustainable and entertaining new medium. ARE will include more than 30 sessions organized into business, technology and production tracks, designed to address topics such as:

• current augmented reality market scope and what’s expected in the next 5 years,
• latest augmented reality innovations, engines and tools,
• showcases and postmortems of landmark augmented reality projects
• how to fund and build a successful augmented reality start up,
• how to leverage augmented reality to advance your brand, attract and keep your customers, and
• how to build successful campaigns and products that will delight users.

The exhibition floor will showcase leading companies and products in augmented reality and will also host a career fair to help kick start the young industry. ARE is currently accepting submissions for speakers, demos, roundtables, and exhibitors.

“We are entering a new era where proximity based social networks and augmented reality will be one of our most important forms of communication,” said Sean Lowery, event director of ARE. “Having experienced and passionate leaders, who are at the epicenter of the augmented reality movement, ensures ARE will be a don’t miss event with valuable content focused on the latest innovations, business models and how to successfully bringing augmented reality to the market.”

ARE chairs include:

• Ori Inbar, author of the popular AR blog, Games Alfresco, and co-founder and CEO of Ogmento - developer and publisher of mobile augmented reality experiences;
• Tish Shute, technologist, developer, and founder of Ugotrade - a leading blog focused on augmented reality and the future of mobile social communications;
• whurley, founder of whurleyvision –UI/UX (user experience) research and development studio.

The Augmented Reality Consortium, a group of individuals and organizations who are actively involved in pioneering augmented reality research, application, design, and theory is also supporting development of ARE. Learn more about Augmented Reality Event and its organizers at www.augmentedrealityevent.com and stay up to date with the latest developments by following @arealityevent on Twitter.

Press contact:
Jen Cadmus
512-934-8350
[email protected]

Exhibitor and sponsorship contact:
Sean Lowery
503-570-6295
[email protected]

Augmented Reality Event (are2010) Opens Call For Speakers

Posted on Jan 17 in are2010 by whurley

The Augmented Reality Event (ARE 2010) is the first global event dedicated to advancing the business of Augmented Reality, initiated by industry insiders. For Augmented Reality startups, investors, mobile companies, and developers as well as clients in entertainment, media, education, healthcare, government, tourism, etc.; this two-day event unites the industry in one Silicon Valley location. With more than 30 sessions on the business, technology, and production aspects of Augmented Reality, you’ll get answers to your most pressing questions, such as:

• How do you evolve Augmented Reality into a productive, sustainable, and entertaining new medium?
• What’s the current Augmented Reality market scope? Where will the market be in five years?
• What are the latest innovations, engines, and tools I need to grow my business?
• How do I fund and build a successful Augmented Reality start up?
• How can I leverage Augmented Reality to advance my brand and attract and keep my customers?
• How do I build successful Augmented Reality campaigns and products that will delight my users?

Augmented Reality prophet Bruce Sterling will deliver the most anticipated Augmented Reality keynote of the year. The exhibition floor will showcase the leading Augmented Reality companies and products and will offer a career fair to help kick start the fledgling industry. We have an open call for additional speakers, demos, roundtables, and exhibitors for the two-day conference. We’re looking for speakers to address the industry’s most pressing development challenges.

“In its inaugural year, ARE will help advance the emerging industry to serve the global community through education and networking,” said Event Director Sean Lowery. “Having an experienced and passionate leadership of chairs being at the epicenter of the AR movement, we are thrilled to help kick start the industry in June with outstanding content focused on the latest innovations, the business models, and how to successfully bring augmented reality to the market.”

Secure your seat for ARE 2011 The event is selling out!

Posted on Jan 17 in are2010, featured by Ori

Register Today !

Augmented Reality Event (ARE), the 2nd annual event of the largest conference dedicated to the business of augmented reality, will be held at Santa Clara Convention Center, May 17-18, 2011

Start-ups, developers, mobile and hardware companies along with organizations within entertainment, media, education, healthcare, government, tourism, and many more, will gather to evolve this hot technology into a productive, sustainable and entertaining new medium. ARE will include more than 30 sessions organized into business, technology and production tracks, designed to address topics such as:

• the augmented reality market today and in the future,
• latest augmented reality innovations, engines and tools,
• showcases and postmortems of landmark augmented reality projects
• how to fund and build a successful augmented reality start up,
• how to leverage augmented reality to advance your brand, attract and keep your customers, and
• how to build successful campaigns and products that will delight users.

The exhibition floor will showcase leading companies and products in augmented reality and will also host a career fair to help kick start the young industry. ARE is currently accepting submissions for speakers, demos, roundtables, and sponsors and exhibitors.

“Augmented Reality is on the cusp of transitioning from a gimmick to a major new tech sector,” said Ori Inbar, event co-chair of ARE. “Backed by the leading augmented reality companies and passionate industry leaders, ensures ARE will be a don’t miss event with valuable content focused on the latest innovations, business models and how to successfully bring augmented reality to the market.”

The event is backed by leading global Augmented Reality companies (members of the AR Consortium) and the ISMAR committee, and is sponsored by top tech companies.

Learn more about Augmented Reality Event and its organizers at www.augmentedrealityevent.com and stay up to date with the latest developments by following @arealityevent on Twitter.